And once you have grabbed their attention we are going to have a little something right here. Just a little something in order to hook ’em and get them scrolling right along to discover something amazing from you.
Here is where you are going to paint the picture of what life could look like should this person choose to invest in your ability to in fact change their life. And this picture should be mouthwatering and describe the exact benefits that you yourself have experienced because of this very thing or the very things you teach in this course.
And as soon as they have envisioned what is possible, you are going to make sure they know that you were once in their shoes. You’re going to break down all of the frustrations in the next section.
How about an itemized list of specific pain points? You want these to be very telling of where this person might be at emotionally and where you once were.
Another specific pain point here and you want it to be very telling of where this person might be at emotionally and where you once were.
Maybe you’ve they’ve feeling this way, frustrated by this particular situation and overwhelmed?
Maybe they’re wishing they could ____ or ____ without having to ____ or ____. It’s just so hard!
“This program transformed my business & my life!”
You are going to tell them all about it right here. But be sure and not drag on too long because, remember, this is about them. You want to share enough so they no longer feel alone, but the focus is going to be on the solution and what they can find for themselves should they invest in your services.
Explain what this course feature is and sharing what it will do for the student. Remember, this is about them first and foremost. You want to help them visualize how their current problem will be solved. Use the description of this specific feature to help create that visualization.
Explain what this course feature is and sharing what it will do for the student. Remember, this is about them first and foremost. You want to help them visualize how their current problem will be solved. Use the description of this specific feature to help create that visualization.
Explain what this course feature is and sharing what it will do for the student. Remember, this is about them first and foremost. You want to help them visualize how their current problem will be solved. Use the description of this specific feature to help create that visualization.
Explain what this course feature is and sharing what it will do for the student. Remember, this is about them first and foremost. You want to help them visualize how their current problem will be solved. Use the description of this specific feature to help create that visualization.
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Tell them a bonus offer that they will get should they sign up during your pre-sale window or if they choose a premiere package. Get them excited to join you and dangle some carrots, my friend. Dangle those dog-gone carrots.
“This is your day. This is the time to go after it all.”
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Not to talk about your cat, or your love of chai lattes, or even your obsession with The Bachelor. Please leave that for your next IG story. Use this opportunity to share your background and how you came to be knowledgable in this area. Reiterate the struggles you used to experience until you found a better way.
Give several examples of how much your life and business changed once you put the teachings in your course or product into action. Help to paint the picture of what life was then and what it is now. What are the incredible experiences you are having today due to the changes you made?
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That your course or product can only take them so far. That not only applying what they will learn but sweat equity into their vision is the only way to move the needle. And then you are going to leave them with something majorly thought-provoking…
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Students who have taken this course
Number of times I cried about that
My clients' launch profits this year
Number of podcast episode downloaded
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