Why You May Need a Business Coach (and Why YouTube Won’t Cut It)

Sharrin Fuller

Look, I get it. The internet is full of free information. YouTube, blogs, podcasts—there’s no shortage of people giving advice on how to scale your business, build a remote team, or get your company ready for sale. And sure, you can absolutely learn some things that way. But if all it took was a few videos and some Google searches, every entrepreneur would be crushing it.

The reality? There’s a massive gap between absorbing information and actually implementing it in your business. And that’s where having a real, experienced business coach or advisor comes in.

Information vs. Implementation

Watching a YouTube video on “how to build a remote team” or “how to create an exit strategy” is like watching a cooking show and thinking you can recreate the dish perfectly without a recipe, the right ingredients, or any actual kitchen experience. Maybe you get close. Maybe you totally burn the thing. Either way, it’s trial and error.

A business coach eliminates the trial and error. Instead of piecing together bits of advice from different sources (which may or may not even apply to your industry), you get direct, tailored guidance. Someone who looks at your specific situation, identifies exactly where you need to focus, and helps you execute—step by step.

Generic Advice vs. Expert Strategy

Most free resources give broad, one-size-fits-all strategies. They might be helpful, but they’re rarely built for your niche, your business model, or your specific goals. For example:

  • If you’re trying to build a remote-first company, you don’t just need general leadership tips. You need someone who knows the tech, the communication strategies, the hiring processes, and the cultural shifts that come with managing a distributed team.
  • If you’re preparing to exit your business, you don’t just need a checklist. You need an advisor who understands valuation, systems, and how to make your company as attractive as possible to buyers—without creating a nightmare transition.

That’s exactly what I do. I specialize in remote company building and exit strategy. I’ve built, scaled, and sold businesses. I’ve helped countless other entrepreneurs structure their companies in a way that allows them to step back (without things falling apart) or sell when the time is right.

YouTube Won’t Call You Out on Your Own BS

One of the biggest benefits of working with a business coach? Accountability.

YouTube videos and online courses won’t challenge you. They won’t call you out when you’re making excuses, procrastinating, or focusing on the wrong things. A good business advisor will. They’ll see through the fluff, pinpoint what’s actually holding you back, and push you to make the changes necessary to grow.

When you’re working with someone 1:1, there’s nowhere to hide. You get real-time feedback, customized strategies, and an actual person who will help you pivot when things don’t go according to plan (because spoiler alert: they never do).

Saving Time, Making More Money

Here’s another thing: You can spend years figuring things out on your own, or you can work with someone who’s already been through it and compress that timeline.

I’ve seen business owners waste insane amounts of time trying to DIY their growth strategies, only to hit roadblocks that could have been avoided with the right guidance. When you work with a coach or advisor, you’re not just getting advice—you’re getting a shortcut. The right strategies, the right systems, and the right mindset, all without the years of unnecessary struggle.

And let’s be real: Struggle isn’t some badge of honor. If you can make your business more profitable, more scalable, and more enjoyable faster, why wouldn’t you?

So, Who Actually Needs a Business Coach?

If you’re serious about growing your business—whether that means scaling, building a remote team, or setting yourself up for an eventual exit—you need someone in your corner who knows what they’re doing.

A business coach or strategic advisor is for you if:
✅ You want to grow faster without guessing your way through it.
✅ You need personalized strategies that actually fit your business.
✅ You’re struggling with remote hiring, team management, or delegation.
✅ You want to sell your company someday and don’t know how to start preparing.
✅ You’re tired of consuming free content and want real implementation.

If any of that sounds like you, stop piecing together random advice and start working with someone who actually knows how to get you there.

I specialize in remote-first company building, scaling, and exit strategy. Whether you need help structuring your team for growth, automating the right processes, or getting your business to a place where it’s actually sellable (because not all businesses are), I can help.

Because let’s face it—if you could have done it alone, you would have by now.

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