How To Support Your Business Like You Support Your Favorite Sports Team: A Game Plan For Entrepreneurs

Sharrin Fuller

As entrepreneurs, we often find our greatest inspirations in the most unexpected of places. For me, it’s the ice rink. That’s right—I’ve learned some of my key business strategies from cheering on the Golden Knights, perhaps as much from their misplays as their hat tricks.

Imagine this: the team’s captain, the stalwart hero on and off the ice, suddenly benched due to an injury. The atmosphere in the stadium shifts palpably. It’s a scene not unlike when a key leader in your company has to step away unexpectedly. Whether it’s for a sabbatical or, heaven forbid because they went on a “find-yourself” retreat in the Himalayas, their absence can throw a wrench in your day-to-day operations.

In hockey, the captain doesn’t just pass pucks; they pass wisdom, strategy, and motivation. Their absence can deflate the team’s spirits faster than a puck ricochets off a goal post after a misguided slapshot. In business, when the boss is away, you might find the office suddenly turning into the Wild West. Coffee breaks become coffee afternoons, and the mice will play—oh, will they play.

Here’s where the sports analogy ties in: what happens when the captain’s out? The team has to step up. It’s like watching the backup goalie take the ice—nervous but a potentially glorious underdog story in the making. The same goes for your business. It’s about having a deep bench, training your team to function independently, and ensuring that leadership is a distributed game.

And just like in sports, every play isn’t a win. When your marketing campaign misses the net, do you throw in the towel? Nope, you huddle, you strategize, you pull out the whiteboard and draw up a new play. Just like a coach during a timeout, it’s about quick adjustments and keeping morale high.

Ever noticed how fans treat a game? Every loss is dissected in excruciating detail on sports radio and every win is celebrated with a night out. Now, I’m not suggesting we need more Monday morning quarterbacks in business, but a little of that passionate analysis wouldn’t hurt. When was the last time you really celebrated a win at work? Or learn from a loss without pointing fingers like an overzealous referee?

Here’s another lesson from the ice: penalties. In hockey, a penalty can cost you the game, but it also teaches discipline. In business, mistakes can be costly, but they’re also teachable moments. The key is to not spend the whole game in the penalty box. Acknowledge the error, serve your time, and get back in the game with better strategies.

Now, to the fans—the lifeline of any team. They wear jerseys, paint their faces, and cheer in freezing temperatures. Your clients and customers are your fans. Are you giving them reasons to wave your flag? Engaging with your business community builds loyalty just as it does in sports. Maybe skip painting your face with the company logo, though, unless it’s a particularly spirited Friday.

In conclusion, running a business is not unlike supporting a sports team. It requires passion, resilience, and sometimes, enduring heartbreak, only to come back stronger. As we hold our favorite teams to high standards, let’s do the same with our businesses. Keep the morale, master the playbook, and maybe, just maybe, keep a foam finger on hand for those really good days at the office.

So, let’s rally behind our businesses with the same enthusiasm we reserve for game day. By adopting a sports fan’s mindset—celebrating the wins, learning from the losses, and always striving for the championship—we can lead our businesses to greater victories. And remember, no matter how tense it gets, it’s probably best to leave the body checking on the ice.

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